Harvard Business Review,Clayton M. Christensen,Theordore Levitt,Philip Kotler,Frederick F. Reichheld: HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article



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Author: Harvard Business Review,Clayton M. Christensen,Theordore Levitt,Philip Kotler,Frederick F. Reichheld
Number of Pages: 206 pages
Published Date: 11 Apr 2013
Publisher: Harvard Business Review Press
Publication Country: United States
Language: English
ISBN: 9781422189887
Download Link: Click Here
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